Presented with a basic overview for a sound licensing service Aleph1 conducted market research and competitive analysis, followed by a full branding exercise and product design.
The outcome, Vibrancies (the plural form of vibrancy), an audio licensing service for sound designers who work in motion media — film, television, game development, and advertising. Unlike other audio-centric services Vibrancies focuses solely on non-music audio and uses a consistent and straightforward license to make buying and selling simple.
Film & Television
Global Revenue — Tickets & Streaming
Increase in Releases to US Theatres
2000 – 2018
- Definitions of film and television are blurring with a growing amount of content produced for new channels (i.e. YouTube, Netflix)
- The US market is dwarfed by international markets that are consuming and producing an increasing amount of motion based content
Global Industry Revenue
Increase in Revenue
2009 – 2019
Global Advertising Spending
Increase in Global Spending
2009 – 2019
- Digial advertising spending is expected to almost double by 2023
- Rich advertising is becoming more common on platforms like Instagram, with an increased use of sound
Let There Be Light/Dark
Sound designers work at different times of day, and in environments that range from bright to dim, a light/dark toggle helps to reduce eye strain and makes it easier to focus on producing great work.
Note: we designed this before the introduction of Dark Mode.