8eleven

In 2017 8eleven moved to a new location and commissioned Aleph1 to design the space, while executing a concurrent rebrand and redesign.

As part of our mandate to give back to Toronto’s creative community Aleph1 worked with limited funding to transform 8eleven’s new location, striking a balance between a contemporary gallery and the raw nature their previous Chinatown location. The rebrand consisted of a new logo and identity system, as well as various print materials, while also expanding their website into a full online archive. 8eleven’s board felt it important to maintain some consistency with the original logo (an infinity symbol), and the final mark met this requirement while also utilizing eight elevens.